A female friend studying broadcasting was advised by her lecturer to go into production instead of presenting - 2fm's Ciara King on women in radio
RTE radio presenter Ciara King has said it's "bonkers" that more female voices don't feature more prominently on the airwaves.
The outspoken 2fm broadcaster (33), who has taken over Rick O'Shea's morning weekend slot with co-host Chris Greene, has given her opinion on gender imbalance in the radio world.
"There's definitely some radio stations that should have more female voices on air," she said.
"I think that 2fm is brilliant in that there's just as many women as men, but I completely see the imbalance and understand that there should be female voices more on a particular radio station.
"I think this idea that people don't like listening to women on the radio came from a study in the 1940s, but it just keeps on coming back."
Ciara said anecdotal evidence suggests women are not being encouraged to push for the presenter roles at an early stage.
She said a female friend of hers who was studying broadcasting in college was advised by her lecturer to go into production instead of radio presenting as she would stand a better chance of getting a job.
"That's completely bonkers to me. It doesn't make sense at all," she said.
Galway girl Ciara cut her teeth on iRadio for five years before she and co-host Chris were approached about moving to RTE three years ago.
She was co-anchoring the late shift on the national station before getting the call up to O'Shea's former weekend slot from 11am to 1pm.
It means she's now working completely opposite hours as she gets stuck into a brand new role.
"Myself and Chris are definitely up for a challenge. We'd done everything we could with the night-time show and it was time to develop and evolve and get comfortable with the day-time audience," she said.
The journalism graduate turned her attention to a new medium last September after publishing her first work of fiction, Ciara's Diary 1999-2002.
It originally began as a short segment that she wrote for her iRadio show and has been attracting a lot of favourable reviews from critics.
She now hopes to write a follow-up.
Although some parts were inspired by her life growing up in a small rural town in Galway, she insists it's mostly fictional - and she's surprised, though thrilled, to see it's doing particularly well among male readers.
"It seems that lads in their 20s and 30s are buying the book," she said.
"I thought that I had written a book for females but I may have written a book that both sexes can read, which is great."