Friday 23 February 2018

2FM lost Al Porter to rival Today FM because they had 'deeper pockets'

Al Porter. Photo: David Conachy
Al Porter. Photo: David Conachy
Linda Martin and Al Porter opening The Late Late Show Valentine's special last night Photo: Andres Poveda
Comedian Al Porter. Photo: Gerry Mooney
Al Porter at the IFTA Gala Television Awards 2016
A real dead ringer for love - Linda Martin and Al Porter opening The Late Late Show Valentine's Special. Picture Andres Poveda
Al Porter at Electric Picnic Festival. Picture: Caroline Quinn
Kirsty Blake Knox

Kirsty Blake Knox

2FM failed to secure Al Porter as part of its on-air line-up because it couldn't provide him with the money or "the prime-time slot he wanted".

Station head Dan Healy described Porter as a "brilliant and dynamic broadcaster" but said it could not compete with Today FM.

He said the station had access to "deeper pockets" than RTÉ.

"They can write cheques," he said.

A real dead ringer for love - Linda Martin and Al Porter opening The Late Late Show Valentine's Special. Picture Andres Poveda
A real dead ringer for love - Linda Martin and Al Porter opening The Late Late Show Valentine's Special. Picture Andres Poveda

"And we couldn't provide him with the prime-time slot he wanted."

Last year, Porter co-hosted 'Drive' with Colm Hayes on 2FM until Hayes left the station in the summer of 2016.

Porter had been in talks with producers at 2FM last year regarding a new radio show but a programme failed to materialise.

The 24-year-old comedian said at the time: "I was willing and ready to be able to make something happen with 2FM but it just didn't happen."

Comedian Al Porter. Photo: Gerry Mooney
Comedian Al Porter. Photo: Gerry Mooney

Last month it was announced Porter would take over the lunchtime slot on Today FM.

Talking about his new gig, he said: "I am looking forward to being in their homes every day, not as a comedian but as a friend."

Mr Healy said it was disappointing Porter is not with 2FM, but he is happy with the current line-up.

"We are sticking with the schedule," he said. "We have fantastic presenters and great shows. We unapologetically lost a lot of people over the age of 45 so we could become a young station and that's the direction we are moving in."

Porter has a good relationship with RTÉ and is developing TV ideas with the broadcaster.

A spokesperson for Porter said money had not been a deciding factor. They said Today FM had offered Porter a primetime slot, which 2FM had been unable to do.

His show on Today FM is on Monday from noon to 2.30pm.

Irish Independent

Promoted Links

Entertainment Newsletter

Going out? Staying in? From great gigs to film reviews and listings, entertainment has you covered.

Promoted Links

Editors Choice

Also in Entertainment