Friday 19 October 2018

Nick Grimshaw’s Radio 1 breakfast show sheds 600,000 listeners

It’s the second largest dip in figures since Grimshaw took over the slot.

Nick Grimshaw has seen a drop in his Radio 1 breakfast show listeners (Jonathan Hordle/PA)
Nick Grimshaw has seen a drop in his Radio 1 breakfast show listeners (Jonathan Hordle/PA)

By Laura Harding, Press Association Senior Entertainment Correspondent

Nick Grimshaw’s Radio 1 Breakfast Show has recorded its second lowest audience figures since current records began.

The programme hosted by the DJ shed 600,000 listeners in the first quarter of 2018, new research shows.

He pulled in 5.1 million listeners a week in the first three months of the year, compared with 5.7 million a week in the last quarter of 2017, according to the latest figures from audience research body Rajar.

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The quarter-on-quarter drop of 11% is the second largest dip since Grimshaw took over the breakfast show – the largest was between October and December 2012 and January and March 2013, when the audience fell by 14%.

Last year the show plunged to its lowest listening figures since he took over the slot, dropping below five million in the third quarter of 2017, the first time in his five-year tenure.

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Ben Cooper, controller BBC Radio 1, 1Xtra & Asian Network, said: “Radio 1 has reinvented how the BBC reaches young people in the digital age.”

He added: “Radio 1 remains the biggest and most relevant youth station in the UK, with over a third of all 15 to 24-year-olds listening each week.”

The station as a whole also shed listeners, pulling in 9.5 million a week in the first quarter of 2018, compared with 9.8 million in the final quarter of 2017.

Chris Evans also saw a drop in his listening figures in the first three months of 2018, with his Radio 2 breakfast show drawing 9.1 million a week, down from 9.4 million the quarter before.

Press Association

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