Niall Byrne: Kanye's all a Twitter
YouTube, a site that probably everybody who reads this column uses every day, has launched a number of new features lately. First up, in recognition that music videos account for 57 per cent of most-watched virals on YouTube, Google has introduced a music section to the site at youtube.com/music. It shows the most popular videos of the day as well as a breakdown by genre and curated-playlists. They are also promising a local music listing section in the near future.
The addition follows the introduction of full-length movies (youtube.com/movies) where you can watch Animal Farm along with films featuring Jackie Chan, Demi Moore and a slew of Bollywood titles.
If the thought of clicking your mouse is too much to bear then YouTube have thought of that too. Leanback (youtube.com/leanback) is the site's equivalent of a 24-hour TV channel. It takes videos from subscriptions and serves up non-stop programming based on your preferences.
Also in YouTubeland, the long overdue restriction on uploading videos longer than 10 minutes has been changed to 15. As a celebration and befitting of that ubiquitous Andy Warhol quote and the site's regular carousel of viral celebrities, they asked users to make a video of their "15 minutes of fame", which will be showcased on the homepage.
Meanwhile in Kanyewatch, last week was a veritable feast of Jeezy info as Kanye did two things of interest. First, he made an appearance at the HQs of both Facebook and Twitter, looking dapper in a designer suit and gave acapella performances of new songs Lost in the World, Chain Gang and Mama's Boyfriend from his forthcoming album. You can watch those videos at bit.ly/kanyeHQ.
Secondly, he joined Twitter (@kanyewest)! Oh what delights! It sounds like a small thing but, in truth, it's fascinating reading and corroborates the many facets of his personality.
He confirmed he's changed the title of his new album from Good Ass Job to... something else (clever Kanye), he posted pics of his jet plane and his new massive living room projector screen (rich-ass Kanye), offered business advice (The Apprentice Kanye), ribbed himself for his passion for ancient art (humble Kanye), called himself "The King" a lot (modest Kanye), expressed frustration with being able to get what he wants, "What do I have to do to get a simple Persian rug with cherub imagery?" (tantrum Kanye) and misspelled Silicon Valley as "Silicone Valley" in his first tweet (nervous Kanye).
Let's face it. Kanye West is a passionate guy and it's only a matter of time before something happens to rival his caps lock-fueled "I'm typing so f**king hard I might break my f**king Mac book Air!!!!!!!!" blog rant of times gone by. When it does, with the ease of Twitter, it'll also be fascinating reading.