THE X Factor winner's single is the least welcome present found under Christmas trees, according to research.
A quarter - 25pc - of people polled for British Heart Foundation Shops said a record by girl band Little Mix - the singing contest's latest pop idol - is the last thing they would want to receive.
Little Mix sold 210,000 copies of Cannonball, making it the fastest-selling single of the, outselling the rest of the Official Singles Chart top five combined.
But the girl band fell far behind the sales heights hit by previous winners of the Simon Cowell talent show including last year's winner, Matt Cardle, who sold 439,007 copies of his single When We Collide in its first week.
The show's 2005 winner Shayne Ward recorded the most first-week sales, shifting 742,180 copies of his debut, That's My Goal.
Little Mix only manage seventh place out of the eight winners to date, ahead of Brookstein's 127,701 for his Phil Collins cover Against All Odds in 2004, but behind Leon Jackson's 275,742 for When You Believe in 2007.
Other unpopular gift choices include saucy underwear, musical ties, a digital photo frame, a foot spa, and novelty pants and socks.