Monday 15 July 2019

'There are not as many kids picking up guitars' - Ed Sheeran joins forces with Irish firm to create affordable instruments

New 'Sheeran by Lowden' brand announced

Ed Sheeran as he announced a new collaboration with Co Down company Lowden Guitars, aimed at making quality good value guitars to encourage more young people to play music. Bradley Quinn/Lowden Guitars/PA Wire
Ed Sheeran as he announced a new collaboration with Co Down company Lowden Guitars, aimed at making quality good value guitars to encourage more young people to play music. Bradley Quinn/Lowden Guitars/PA Wire
Ed Sheeran with George Lowden, founder of Co Down company Lowden Guitars, as they announce a new collaboration aimed at making quality good value guitars to encourage more young people to play music. Bradley Quinn/Lowden Guitars/PA Wire

Rebecca Black

An Irish guitar firm has announced a collaboration with Ed Sheeran.

 

Lowden Guitars and the pop star have created a new range of acoustic guitars called Sheeran by Lowden.

It was announced at the National Association of Music Merchants (NAMM) 2019 show in Anaheim, California .

Sheeran surprised music merchants and friends of Lowden with a performance at a private event where the new brand was revealed.

The 'Shape Of You' singer-songwriter said his aim was to make affordable quality guitars to encourage more young people to play music.

"There are fewer guitar bands and fewer artists using guitars now, and not as many kids picking up guitars," he said.

"That is something I would like to change by getting these great quality guitars, made in Ireland, into kids' hands and encouraging them to learn and progress.

"To be able to work in tandem with a guitar company like Lowden to create a whole different concept has been a really cool experience."

One of Lowden's most popular guitars, the Wee Lowden, was designed in 2013 by the firm's founder George Lowden at the request of Snow Patrol frontman Gary Lightbody as a gift for Sheeran.

Singer Ed Sheeran with George Lowden, founder of Co Down company Lowden Guitars, as they announce a new collaboration aimed at making quality good value guitars to encourage more young people to play music. Bradley Quinn/Lowden Guitars/PA Wire
Singer Ed Sheeran with George Lowden, founder of Co Down company Lowden Guitars, as they announce a new collaboration aimed at making quality good value guitars to encourage more young people to play music. Bradley Quinn/Lowden Guitars/PA Wire

The new collaboration developed out of a friendship between Sheeran and Lowden.

"We have been honoured over the past years that Ed has chosen to play Lowden guitars both on-stage and in the studio," said Mr Lowden.

"We are delighted to have established a close ongoing relationship which has borne fruit recently through the birth of Sheeran by Lowden."

Lowden Guitars dates back to 1961 when George started making the instruments with his boat builder father using fishing line for strings.

He opened his first workshop in Bangor, Co Down in 1977.

Lowden guitars are now sold across the world.

PA Media

Editors Choice

Also in Entertainment

Back to top