Take That and Ellie Goulding are set to conquer the Brit Awards, according to one survey of music lovers.
If the poll of 8,000 is correct, Gary Barlow and the lads would take home the gongs for Best British Group and Best British Album for Progress - the biggest selling album of 2010 with one million copies sold in 24 days.
The public crowned Ellie, last year's Critics' Choice winner, as Best British Female Solo Artist and Best British Breakthrough Act.
Acclaimed hip-hop and soul artist Plan B was voted Best UK Male Artist.
The public vote echoed the bookies' tip for Rihanna to scoop Best International Female, while Katy Perry's number one charting album, Teenage Dream, was named the people's choice for Best International Album, and Kings Of Leon won the vote for Best International Group.
The poll by website Kelkoo found the British public would leave hot favourites Tinie Tempah and Cheryl Cole empty-handed, although they were nominated for six categories between them.
And X Factor Brit hopefuls also lose out to Florence And The Machine in the UK Best Single category for her cover of You've Got The Love.
Despite scooping the prestigious Mercury Music Prize last year, indie band The XX secured the fewest public votes in their three Brit nominated categories; just 5% for the Best British Group and Best British Album categories and 6% for the Best British Breakthrough Act
The awards, held tomorrow night at London's 02 arena, are predominantly voted for by music industry moguls.