The lead singer of reformed Norwegian pop band A-ha has admitted he is resigned to talking about the music video to their 1985 smash hit Take On Me.
The memorable video combined innovative pencil-sketch animation with live action video and helped propel the song to number two in the UK singles chart.
Morten Harket, 55, said: "How can you forget it when they keep playing it! It has a career on its own, completely, irrespective of what we do - it's been like that for 30 years now.
"I don't regret it - we're proud of it, but at the same time we're somewhat disassociated from it because we've had a long-standing career of doing a lot of other things since then which sums up what we are and it's just living its life on its own, parallel to us."
A-ha trio Harket, Magne Furuholmen and Paul Waaktaar-Savoy split in October 2009 but have cemented their reunion with new material including a video for single Under The Makeup.
Inspired by popular Nordic drama The Killing, it features the show's Danish-born star Sofie Grabol.
A-ha's band members have released a string of solo material but together they achieved more than 60 million global album sales, with 18 Top 40 UK singles between 1985 and 2006, including James Bond theme song The Living Daylights.
New album Cast In Steel will be promoted via an appearance at the Rock in Rio music festival in Brazil later this month and a tour in 2016.
Released on September 4, it is A-ha's 10th studio album and their first since Foot of the Mountain in 2009.
Harket revealed the band is not concerned about dominating the UK charts as they did in their 1980s heyday.
"We make music that we believe in, that's all it is. And then it's a question of whether that communicates with people, if it touches people on a large enough scale. It's music," he added.
A-ha will tour in Germany, Austria and Switzerland in April 2016, with further international dates to follow.