Monday 21 October 2019

‘Naked’ Taylor Swift music video previews get 2.5m views in less than an hour

The pop superstar has her feet firmly in the future in her new music video.

Taylor Swift
Taylor Swift

By Lucy Mapstone, Press Association Deputy Entertainment Editor

Taylor Swift fans have joked they were “not ready for it” when the singer shared a preview of her new music video for Ready For It, in which she appears to be almost fully naked.

The 27-year-old US pop star unveiled a snippet from the video, which will be released in its entirety on Thursday, and which sees her in full futuristic mode and seemingly nude.

Swift posted three short clips on her Instagram page, and within one hour they had been viewed more than 2.5 million times in total.

In the teaser, set in a futuristic sci-fi universe, Swift walks down a corridor with a hood over her head before she is seen as a robot or cyborg-like being.

She seems to be unclothed with geometric lines of lights across her body, although some fans have suggested she is wearing a nude-coloured bodysuit.

Another segment shows Swift gazing into a floating, glowing orb, while another snippet sees her smashing through what looks like a glass cage.

Fans of the star took to Twitter to share their thoughts over the teaser, with many using the song’s title to joke they were not prepared for it.

One wrote: “I literally just closed my eyes and when i opened it Taylor Swift released the teaser for …Ready For It? music video. I WAS NOT READY FOR IT.”

Another said: “Taylor: ready for it music video drops thursday! Narrator: she in fact, was NOT ready for it.”

“I wasn’t ready for it! Now my heart is racing and my head can’t stop thinking about how amazing and powerful this video is,” another said, sharing their high praise of the clip.

Many fans were confused over Swift’s apparent nudity.

One asked: “Is she naked with editing or is it a bodysuit?? She had to know we’d be wondering from the trailer!”

“I’m still attempting to digest the image of Taylor Swift in a nude body suit for her new video omg,” one surprised fan wrote.

Others were impressed with the sci-fi element to the video, and the special effects involved.

One fan said: “You can say whatever you want about Taylor Swift, but she got amazing music videos with those special effects!”

Another said the video “looks unreal”, and added: “Who would of thought that in 2017 @taylorswift13 would be the queen of music videos and amazing visuals!?!?!”

One excited fan said the video was a “mix of Star Wars and Blade Runner 2049” and that they were “freaking out”.

Ready For It is the second single from Swift’s forthcoming studio album Reputation, which is set for release on November 10.

Swift dropped the album’s third track Gorgeous last week.

PA Media

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