Would you pay $1,000 for rapper Nipsy Hussle’s album?
LA rapper Nipsey Hussle has released his new album 'Mailbox Money' for free online, but is asking fans to pay $1,000 for a physical copy.
Needing to finance the record independently he decided to chargie $1,000 each for a limited run of just 100 CDs, more than half of which have already sold out.
Speaking to the Guardian, he said, “It surprises me. As much as I believe in it. Every time I get a transaction, I get a text on my phone, and I’ve been hitting them back.
"The feedback and the connection I have with these people help me understand the psychology of the person paying $1,000 for some songs that, realistically, you could download for free.”
It's not just a CD but a package, part of which includes an invite to a private listening session for his next album.
The strategy has worked for him previously. In 2013 he sold 1,000 copies of his album Crenshaw for $100 each and Jay Z invested in 100 of those.