Friday 15 November 2019

Would you pay $1,000 for rapper Nipsy Hussle’s album?

ATLANTA - OCTOBER 10: Jim Jones, Dorrough and and Nipsey Hussle perform during the BET Hip Hop Awards '09 at the Boisfeuillet Jones Atlanta Civic Center on October 10, 2009 in Atlanta, Georgia. (Photo by Taylor Hill/Getty Images)
ATLANTA - OCTOBER 10: Jim Jones, Dorrough and and Nipsey Hussle perform during the BET Hip Hop Awards '09 at the Boisfeuillet Jones Atlanta Civic Center on October 10, 2009 in Atlanta, Georgia. (Photo by Taylor Hill/Getty Images)
NEW YORK - MARCH 30: Recording artist Nipsey Hussle attends S.O.B.'s on March 30, 2010 in New York City. (Photo by Johnny Nunez/WireImage)
LOS ANGELES, CA - JUNE 28: Rapper Nipsey Hussle performs onstage at the BETX Opening Concert during the 2014 BET Experience at L.A. LIVE on June 28, 2014 in Los Angeles, California. (Photo by Jerod Harris/Getty Images for BET)
Aoife Kelly

Aoife Kelly

LA rapper Nipsey Hussle has released his new album 'Mailbox Money' for free online, but is asking fans to pay $1,000 for a physical copy.

Needing to finance the record independently he decided to chargie $1,000 each for a limited run of  just 100 CDs, more than half of which have already sold out.

Speaking to the Guardian, he said, “It surprises me.  As much as I believe in it. Every time I get a transaction, I get a text on my phone, and I’ve been hitting them back.

"The feedback and the connection I have with these people help me understand the psychology of the person paying $1,000 for some songs that, realistically, you could download for free.”

It's not just a CD but a package, part of which includes an invite to a private listening session for his next album. 

The strategy has worked for him previously.  In 2013 he sold 1,000 copies of his album Crenshaw for $100 each and Jay Z invested in 100 of those.

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