Irish singer songwriter Paul Brady has taken a pop at U2 regarding their recent Apple deal.
2 pulled off the 'largest album launch of all time' by uniting with Apple for the combined launch of 'Songs of Innocence' and the iPhone 6.
The band was paid a reported $100 million by Apple for the new album, which Apple then gave away for free to its half a billion iTunes users.
There has been considerable media backlash in the past week with several high profile outlets including the Washington Post and LA Times questioning the move.
Fellow artists have also voiced their disapproval and Paul Brady is the latest to state his views via Facebook.
"So U2 gave away their album? I guess any of us would give away our work in return for reputedly $100 million," he wrote.
"But what about the rest of the musical artists in the world who were kind of hoping that proceeds from the sale of their records to the public might go some way to offsetting the cost of producing them?"
Brady went on to imply that U2 were further undermining an already-struggling music industry.
"This is a further and highly visible nail in the coffin of a sustainable music business from a band that continually waffles on about fairness and human values," he wrote.
"Music costs money to make. It has value. It should not be given away free. Shame on you, U2."