Michael Jackson posthumous video 'A Place With No Name' released on Twitter
The video for the new Michael Jackson single has become the first music video to premiere on social networking site Twitter, arriving on Wednesday at 3am.
The official Michael Jackson Twitter account announced the exclusive news, "It’s time! The first ever premiere of "A Place With No Name" right now on Twitter"
It accompanies A Place With No Name which featured on this year’s Xscape album, a ‘contemporising’ of unfinished material with added production from the likes of Timbaland and Stargate.
The album was well received by critics, including The Telegraph’s Neil McCormick, and went straight to the top of the UK chart upon its release in May.
A Place With No Name was inspired by A Horse With No Name, the 1972 hit by America, and was originally recorded in 1998.
The short film has been directed by Samuel Bayer, who made the videos for Nirvana's Smells Like Teen Spirit, Robbie Williams' Angels and Justin Timberlake's What Goes Around... Comes Around.
It features outtakes and behind-the-scenes footage from the video for Jackson's 1992 single In The Closet.
As well as being released on Twitter, the video will also be shown on the Sony screen in Times Square, New York at 10pm, EST.