West Cork band Shruggs today released their new single 'Keep on Smiling' in aid of Irish suicide prevention charity 3Ts (Turn the Tide of Suicide).
Shruggs – Kees Hendrickx, James Downing and Charlie Bigger – are concerned about the high rate of suicide in Ireland and have released the single in the hope that people who may be going through a difficult time will realise that they are not alone and that help is always at hand.
“Although none of us have been directly affected by suicide, we all feel that this is a very important issue in our own community and in Ireland as a whole” said Guitarist, James Downing.
“The idea of the song is to try and always keep a positive outlook on things,” explains songwriter Kees Hendrickx. “The inspiration for the song came to me as I was taking a walk in the woods close to my home.
"The line “Keep on smiling” came to me as I was thinking about the sudden changes that were going on in my life. My girlfriend and I had to suddenly move out of our house and I started thinking about how things can change so fast, and about how someone could get depressed and very down when things can go wrong.
"I always try to have a positive outlook on life and I think things happen for a reason so I wanted to write a song with that message. To try and stay positive no matter what happens and always keep on smiling.”
The single is available for download on iTunes all funds raised by the single will go directly to the 3TS, Suicide prevention and research charity which seeks to help lower suicide rates through dedicated research, intervention and educational support.
Speaking about the new single in aid of 3TS, Chairman Noel Smyth said “We are very grateful to the Shruggs and anticipate that this single and the sentiment behind it will find a lot of favour with many people of all ages and backgrounds in Ireland presently.
"Our goal at 3TS is for Ireland to move out of the knowledge vacuum that fuels the stigma of suicide, and to move beyond awareness to knowledge and sustained and integrated action.
"We want Ireland to become the best at beating suicide and believe that this single will help to foster the correct attitude to do so, rather than remaining defeated in the shadows.”
Filmed on location in Clonakilty in west Cork, the ‘Keep On Smiling’ video was directed by local rock photographer Rory Coomey, and stars award-winning Hot Press journalist and author Olaf Tyaransen.