Monday 14 October 2019

Britney Spears at 3Arena sold out in 10 mins - but third party sales still available

Britney Spears is coming to Dublin
Britney Spears is coming to Dublin

Melanie Finn and Aoife Kelly

The battle for Britney tickets escalated once again this morning as the general sale for her only Irish date at the 3Arena kicked off at 9am - and sold out in 10 mins.

While many fans were lucky enough to nab tickets starting from €68.50 to the Piece of Me concert on August 20, others were left disappointed and annoyed to see tickets then appear on secondary seller site Seatwave, starting at €140 a pop.

Seatwave is a Ticketmaster company and prices are set by third parties selling tickets on the site.

By 9.30am, however, another batch of more expensive premium tickets became available on Ticketmaster.   'Official Platinum Tickets with Collector Tickets' were selling from €196 a pop and you could get the 'Hot Ticket Package' for €213.95 each.  Early Entry tickets were selling for €203.65.

On Thursday, fans who had signed up for membership of her fan club received a code for access to the fan pre-sale, but there was no guarantee as just one third of available tickets were allocated to the pre-sale. 

Some Irish fans were up in arms to see tickets then swapping hands for nearly six times their original value. Tickets which had started from €69.50 were going on sale for up to €420 for just one.

This was despite fans having to fork out $40 (€32) for a code that allowed them to join the Britney Spears tour club.

The code was to enable fans to access the tickets as soon as they went on sale, but many came away empty-handed, despite forking out the fee.

In some cases, ticket touts were selling a packet of 10 tickets to the Dublin gig for €4,179, including all the additional charges.

Promoters released a number of tickets to various dates on her world tour on Thursday. But these quickly sold out and only minutes later ended up on resale websites like Seatwave, much to the disgust of Britney fans.

Ticketmaster has previously said the website was introduced in response to market demand for a safe and secure method of resale of tickets for sold-out events.

Grammy-winning Britney delighted fans at the start of the week after she said she was "so excited" to be taking her Las Vegas tour on the road.

Although it was meant to be an initial run of two years, her show ended up running for a four-year residency, given its popularity.

The curtain came down on her Vegas show on New Year's Eve, amid much speculation that she was gearing up for a world tour.

It will be the last time she will perform the show, which generated over $140m (€112m) in gross revenue and sold nearly one million tickets.

INTIMATE Britney will kick off the tour this summer, beginning with a date in Washington DC on July 12 before she takes in intimate venues in Atlantic City and New York.

The European leg of her world tour will begin at Brighton Pride on August 4 before she plays the O2 in London as well as dates in Scotland and Denmark.

She has not played in Ireland since her Femme Fatale tour in October 2011 when she performed at the 3Arena.

The mum-of-two went through a notoriously difficult patch in her personal life back in 2007 but is now out to prove that she's back to her very best.

The former Disney child star said in interviews how it was her "overwhelming anxiety" that led to her breakdown at the time.

Britney Spears fans left disappointed as ticket website crashes during pre-sale


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