Tuesday 18 December 2018

Megastar yet to sell out Irish concerts

Singer Taylor Swift
Singer Taylor Swift
Sean O'Grady

Sean O'Grady

She may be one of the biggest pop stars on the planet, but Taylor Swift has not been so fast in selling out dates for her 'Reputation' world tour.

The 'I Knew You Were Trouble' singer (28) has been slow to sell-out her American tour dates while there are also still tickets available for both of her Irish dates in the summer.

She will be performing in Croke Park on Friday, June 15 and Saturday, June 16, with the second date added due to an expected high demand from fans of the singer.

There are still tickets available for both of the upcoming gigs, which range in price from €74.50 to €144.

MCD, the company which is promoting Swift's Croke Park concerts, said it was pleased with how tickets have sold so far and said fans still have plenty of time to make a purchase. "We are very happy with sales for the two shows at Croke Park, which are five months away," a spokesperson said.

Previous Swift tours have sold out in minutes.

One reason given for the current slower sales has been that the singer has adopted a new strategy to stop touts using computer bots, which automatically buy dozens of tickets to sell immediately for a far higher price. Overall, the tour is still expected to sell well amid the anti-touting measures.

Taylor is not the first A-lister who has not sold out the stadium, which has a capacity of 82,300.

Pop star Rihanna failed to pack out the venue when she performed there in June of 2016, where she hung out with UFC star Conor McGregor and his girlfriend Dee Devlin backstage.

Fellow songstress Beyoncé also performed at Croke Park last year and did manage to sell-out, with extra tickets being sold at a later date to appease fans.

The Texan superstar received rave reviews for her performance which was the only Irish date on her 'Formation' tour and where she declared that her Irish fans were among "the loudest" in the world.

Irish Independent

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