Mattel releases new line of dolls inspired by K-Pop band BTS
Fans took to social media to share their feelings.
Toy manufacturer Mattel has created a new line-up of dolls inspired by South Korean boy band BTS.
K-Pop fans took to Twitter to share their feelings after Mattel revealed the dolls modelled in the likeness of the band’s seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook.
The dolls are fashioned in the looks from the band’s music video IDOL, which reached more than 400 million views on YouTube.
MIC Drop, ARMY! 🎤For the first time ever, we're thrilled to show you the line of #BTSxMattel fashion dolls! Take a look at V, SUGA, Jin, Jung Kook, RM, Jimin and j-hope as dolls inspired by the Idol music video! 💜😍#BTSDollsOfficial @BigHitEnt pic.twitter.com/0fd1XpLVFF— Mattel (@Mattel) March 26, 2019
Mattel teased the launch of the BTS fashion dolls on Twitter, releasing close-up images of each of the dolls over the course of the week.
The full image was then released on 26 March, with the brand saying: “MIC Drop, ARMY! For the first time ever, we’re thrilled to show you the line of BTS fashion dolls!”
The BTS fashion dolls will be sold for $20 each (around £15), and will be available to buy from September 1.
Fans of the band discussed the new dolls on social media, with many loving the life-like figurines, but some saying they weren’t quite up to their exacting standards.
They actually look alike. Mattel did a very good job on the faces in my opinion. The facer are very detailed im impressed.— Yani🍂 (@Bklaht_Yani) March 26, 2019
But, honestly the HAIR...
They reuined it with the hair. pic.twitter.com/zvfT2PuYCE
You either like them or you don't. You'll buy them or you won't. At the end of the day, I still give @Mattel major props for recognizing @BTS_twt's star power enough to make them into dolls. A+ for effort Mattel! I still appreciate it! 💜— the psych perspective 💡 (@voixdefleur) March 26, 2019
Sejal Shah Miller, global brand GM for Mattel, said: “BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band.”
The band announced their return to the UK with details of a show at London’s Wembley Stadium, which sold out within 90 minutes as the tickets went on sale.
By popular demand, BTS then added a further UK date to their tour.