Making music has lost 'magic', says Lopez
JENNIFER Lopez remembers the days when her record label budgeted $1m (€0.73m) for one of her music videos. Today, she's attempting to create the same magic with one-tenth of the money.
The entrepreneur says being a singer has been "challenging" since she debuted on the pop scene in the late 1990s, dominating the charts with back-to-back hits while becoming a driving force on other entertainment platforms.
"It used to be like this big magical world, almost like Oz, when you'd make a record," the 44-year-old star says. "It was like anything was possible."
Lopez who released her eighth album, 'A.K.A.', this week, says the music industry no longer feels like Oz.
"Now, it's like, 'We'll see if we can do that and we can give you this much'," she says of record label meetings. "And you're like, 'Wow, OK. So how am I gonna do that?' It's a whole different mindset."
She enjoys the challenge, Lopez says. When coming up with creative concepts, she has thought to herself: "What great idea can I come up with that costs nothing?"
Her last platinum effort was 2002's 'This Is Me . . . Then'. Its follow-up, 2005's 'Rebirth', sold 745,000 units.
Since then, she's had some successful singles, but she's no longer one of pop's "it" girls.
"I want women to feel empowered. I want women to know what they deserve and to not take anything else, and to look at love in that way," she adds.