Saturday 16 December 2017

Madonna makes history with Snapchat

Madonna has released her new music video on Snapchat
Madonna has released her new music video on Snapchat

Madonna has set a new trend, as she becomes the first music star to premiere the first music video from her new album, Rebel Heart, on Snapchat.

The trend-setting pop star debuted the video for new single Living For Love on the image messaging app's Snap Channel, along with a behind-the-scenes clip of the making of the video.

"Check out my new video on snapchat! #livingforlove #rebelheart," she tweeted.

It is the first music video to be published since the launch of Snapchat's Discover update, which has seen Snapchat partner with media companies to feature videos and news articles on the app.

Madonna even had to include details of how fans can see the footage, which will disappear after 24 hours, adding: "To watch the Living For Love video, open the Snapchat app and swipe right twice to the Discover page and tap the Snap Channel."

The Living For Love video sees the 56-year-old singer dressed as a matador, with her back-up dancers wearing bull horns, and appears to be a nod to her Take A Bow music video.

Madonna is to perform at the Grammys on February 8 and at the Brit Awards on February 25. Her new album Rebel Heart will be released on March 10.

Press Association

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