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Sunday 21 January 2018

Jay Z teams up with Barneys NY

Jay Z's designs will be available at Barneys New York
Jay Z's designs will be available at Barneys New York

Jay Z is set to showcase some of his designs at Barneys New York.

The music star - whose real name is Shawn Carter - is teaming up with the luxury department store to curate its Christmas offerings in an "immersive gallery space".

The partnership will include limited-edition Jay Z designs including watches and a humidor, along with products from Balenciaga, Balmain, Lanvin, Proenza Schouler and other designers, all in a palette of black, white, gold and silver.

A quarter of sales will go to Jay Z's Shawn Carter Foundation, which helps low-income students cover college costs.

In a statement, Jay Z said the project takes inspiration from "the slickness, energy, and innovation of New York City".

Artist Joanie Lemercier was brought in to help design the gallery space and the store's famous Madison Avenue windows.

The Jay Z collection will be available from November 20.

Press Association

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