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Sunday 18 August 2019

I got paid just €1.10 for online streaming of hit, says Stunning singer

Steve Wall, former frontman with The Stunning and The Walls, says it is extremely difficult for even established musicians to make a living from the industry. Photo: Frank McGrath
Steve Wall, former frontman with The Stunning and The Walls, says it is extremely difficult for even established musicians to make a living from the industry. Photo: Frank McGrath
Melanie Finn

Melanie Finn

Musician Steve Wall has revealed he received just 97p (€1.10) for streaming of one of his band's hits in a month.

The Stunning frontman told yesterday how he got the payment from Google in December 2016 for 330 streams of his band's biggest hit, 'Brewing Up A Storm'.

The song yielded him just £11.80 (€13.22) from Spotify for a total of 37,000 streams.

Wall said the current climate made it extremely hard for even established musicians to make a living from the industry.

He spoke out as the Irish Music Rights Organisation (Imro) called for the closure of a loophole in EU legislation which allows major platforms like YouTube to stream music for free. It said these sites posed a serious threat to the future of the Irish music industry, with artists seeing very little of the revenue that their music generates for internet giants like Google.

A report published today by Imro found that music contributes more than €703m to the Irish economy and it's a growing sector, supporting more than 13,000 jobs.

But it also found that digital revenues of €16.3m exceeded physical revenues of €16m for the first time ever.

Subscription services like Spotify and Netflix are going some way to addressing the imbalance, giving revenue back to the industry. This pales in comparison when up against platform services like Facebook and YouTube which have 600 million users.

Imro is now calling for the development of a National Music Strategy to help develop Ireland's indigenous music industry and support small businesses. "A focus on copyright should represent a core element of this National Music Strategy," said IMRO CEO Victor Finn.

Irish Independent

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