Organisers are beefing up mobile connectivity at Glastonbury by providing a giant model bull where festival-goers can recharge their phones.
The charging station takes the form of a larger-than-life bull statue inspired by one of Somerset's most famous residents - the late 'Field Marshall' who was named Britain's Biggest Bull.
Mobile phone operators EE have created the 'Charging Bull' so revellers can re-juice their phones and swap their portable charging bars for fully-charged ones.
It also acts as a double-speed 4G wifi hotspot, keeping festival goers connected to the internet.
Spencer McHugh, director of brand at EE, said: "As social media usage on our network continues to soar, we have worked with Glastonbury to deliver the most connected festival experience ever for 2015.
"As well as the 4GEE Charging Bull there will be multiple public wifi hotspots on site for all to use and through our EE Power Bar Exchange service we are delivering the biggest phone charging operation of any music festival in the world.
"We want to help everyone there stay in touch with friends and share every memory, using our innovative technology to get the most out of their experience at the UK's biggest music festival."