Guy Ritchie's new record label
Guy Ritchie has launched his own record label.
The film director and ex-husband of Madonna has named the venture Punchbowl Recordings, after his Mayfair pub, and has made its first signing The Punchbowl Band - the pub's traditional Irish four-piece in-house band.
Guy said: "It's exciting to venture into the world of the music industry - it's a tough place, but I've witnessed this band connect with people first hand; they have every chance of being embraced by a wider audience and I genuinely wish them the very best of luck with their debut album."
Punchbowl Recordings will be a subsidiary of Universal Music, the world's largest label whose artists include U2, Amy Winehouse and Lady Gaga.
The Punchbowl Ban regularly entertain celebrity customers such as Prince William, Peaches Geldof, Cheryl Cole, Jude Law, Justin Timberlake and Sting, many of whom the band have also jammed with.
They have also performed at private birthday parties for Robert Downey Jnr and Stella McCartney, appeared on the soundtrack to Guy's latest blockbuster Sherlock Holmes and played at the film's premiere aftershow party.
Justin was also quoted as saying: "Jamming with the guys was the best fun that I have ever had without a woman!"
Daniel Glatman, the former manager of Blue, will be managing The Punchbowl Band.
He said: "The band is simply brilliant and I just had to work with them so I approached Guy with the idea of starting up the label. Guy was happy to give the band a leg up so here we are."
The Punchbowl Band's debut album, Journey, featuring traditional Irish tunes including Fields of Athenry, will be released on March 1.