Glyndebourne boss David Pickard has been been appointed director of the BBC Proms.
Mr Pickard, who has run the annual opera festival for 14 years, will take over at the Proms later this year.
Radio 3 controller Alan Davey said the 55-year-old would bring "a whole host of fresh ideas" to the Proms.
He said: "His achievements at Glyndebourne have included the discovery of exciting new artistic talent and the establishment of a range of new initiatives to bring opera to wider audiences through Glyndebourne's touring, education and digital activities."
Mr Pickard said he was "honoured" to be offered the role.
He said: "After 14 wonderful years at Glyndebourne, I count myself extremely fortunate to have the opportunity to lead another of this country's most exciting arts organisations.
"Like so many people, my interest in classical music was inspired by visits to the Proms as a teenager and it has been my privilege to play a role as a contributor for the past 20 years, firstly with the Orchestra of the Age of Enlightenment and more recently with the annual Glyndebourne Prom.
"I look forward now to building on the founding principles of the Proms - to bring world-class classical music to the widest possible audience."
This year's Proms features a diverse line-up including the St Petersburg Philharmonic Orchestra, DJ Pete Tong and Sir David Attenborough.
More than 100,000 tickets were snapped up by fans in just 12 hours after they went on sale.
The world's largest classical music festival runs from July 17 to September 12, with many events taking place at the Royal Albert Hall in central London.
It is also broadcast live on BBC Radio 3, with many televised across the BBC.