Chart star Florence Welch is to open this year's Harrods sale - by playing to shoppers.
The singer, who fronts Florence + The Machine, will be the first celebrity to play as the doors to the world-famous sale are flung open.
She will play acoustic versions of tracks from her chart-topping new album Ceremonials on December 27 at the store in Knightsbridge.
Welch follows in the footsteps of stars such as Racquel Welch, Cher and Katherine Jenkins in opening the sale. Doors will open at 9am.