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Cowell show will seek top DJ talent


Simon Cowell called DJs the "new rock stars"

Simon Cowell called DJs the "new rock stars"

Simon Cowell called DJs the "new rock stars"

Simon Cowell has unveiled his latest TV project - a talent search to find top DJs.

The media mogul has joined forces with actor Will Smith and his wife, Jada Pinkett-Smith, to produce the new format, as he called DJs "the new rock stars".

The X Factor boss's firm, Syco Entertainment, has been working with Hollywood star Will's company, Overbrook, for more than a year to develop the live show, which they expect to launch internationally.

They will announce details of broadcasters in the US and UK in the near future.

Simon already has a strong partnership with ITV, which broadcasts his shows The X Factor and Britain's Got Talent. The network also screened last year's game of luck, Red Or Black.

The new show comes in the wake of a blip in the ratings for the 2011 series of X Factor.

Simon - said to be worth around £200 million - said: "We have been working on this show for over a year and we wanted to partner with the right people.

"DJs are the new rock stars - it feels like the right time to make this show."

Jada said: "This show will comb the world to find a new breed of talent."

Simon's TV formats have had huge success with local versions of Got Talent being aired in more than 50 countries. And 125 countries now broadcast the US version, America's Got Talent.

PA Media