Bulmers Live Music Trail launched for Tall Ships Races
Bulmers is helping to bring free music to Waterford and has announced its latest foray into the live music arena with the launch of The Bulmers Live Music Trail, which will see bands perform, free of charge on the main Live stages, and also in pubs all over Waterford city, during The Tall Ships Races 2011.
2011 Choice Music Prize nominees and Waterford's very own O Emperor performed two secret gigs, in two cities, on one day to announce The Bulmers Live Music Trail.
O Emperor will line up alongside Bryan Ferry, The Waterboys and Sharon Shannon with guests Damien Dempsey and Dessie O'Halloran on the main Live stages at The Tall Ships Races Waterford, which will take place from 30th June - 3rd July 2011. There will also be a host of live pub entertainment on offer on the Bulmers Live Music Trail.
O Emperor joined Bulmers and 150 guests for the first of the two live gigs at The South William pub in Dublin. The Déise lads then jumped ship for Waterford where they played for the home crowd at Geoff's, which was packed to capacity. Guests enjoyed complimentary Bulmers as they rocked to the band that HotPress described as "lyrically excellent, sonically daring and in-your-face energetic."
Marcus Goodwin, Sponsorships Manager at Bulmers Ltd said; "This is Bulmers' third live music offering this summer and it is one of the key elements of our sponsorship of The Tall Ships Races Waterford 2011. We recently launched the inaugural Forbidden Fruit Festival, which will take place in Dublin over the June Bank Holiday weekend and is the capital's first urban festival. And, once again, we will combine the excitement of live music with the action of race meetings at Bulmers Live at Leopardstown, which takes place over 8 nights during the summer.
"Bulmers wanted to do its bit for Waterford, during what will be an amazing event, by helping to lay on free music and we are confident that together with the pubs of Waterford, we will be able to cater for every taste.
"The live music at The Tall Ships Races will be brilliant and O Emperor has today given us a taste for what's to come when they play to a crowd of over 12,000 during the summer. I have to thank them for rising to the challenge of performing two gigs in two cities in one day".
18 pubs have so far confirmed their participation on the Bulmers Live Music Trail, which will feature live music to suit all tastes, from rock to pop; indie to roots; traditional to acoustic.
A Bulmers Live Music Trail Map has been developed to guide visitors on the live music journey and will be available in hard copy, in the official Tall Ships Races Waterford souvenir brochure and on www.bulmers.ie or www.waterfordtallshipsrace.ie
The pubs on the pub trail are The Gingerman; Wander Inn; Adelphi Bar at the Tower Hotel; Dry Dock Bar at Dooley's Hotel; Murphy's Bar; T&H Doolans; The Kazbar; The Munster Bar; The Met Bar at the Fitzwilton Hotel; Jordan's Bar; Timbertoe's Bar at Treacy's Hotel; Mason's Bar; The Granville Hotel Bar; Waterfront Bar at the Waterford Marina Hotel; The Three Shippes; Geoff's Café Bar; Revolution Bar & Gastropub and Flynn's Bar.