Brits success has given an instant sales boost to winning acts as fans rush to buy their albums.
Mumford And Sons - who won best album at last night's awards bash - are among the artists seeing the biggest effect as sales of copies of Sigh No More rocket.
Music retailer HMV reported that the folk band have benefited from an almost seven-fold sales increase in the hours following the show, compared with the previous week.
Arcade Fire have seen a similar uplift, while Tinie Tempah's sales had risen by 380%.
And Adele, who gave a spine-tingling performance of Someone Like You, has seen both her albums experience a huge upsurge.
The top 10 for online retailer Amazon.co.uk on Wednesday morning featured seven albums by artists who performed at the event, staged at London's O2 Arena.
Adele's latest release, 21, is at number one, although it had already been at the top of the official album chart, and her debut 19 has climbed up to number three. Mumford And Sons have gone to number two in the Amazon chart.
Similarly, the top eight albums on iTunes had a Brits connection. Seven of those were by Brit-winning acts and a Brit Awards compilation was also one of the biggest sellers.