Saturday 18 November 2017

Adele's 'Hello' video beats Justin Beiber's 'Sorry' by half a million hits an hour

Adele
Adele
Clare Cullen

Clare Cullen

The video from Adele's first single from her upcoming album, 25, has beaten the video for Justin Beiber's 'Sorry' by over a half a million hits an hour.

Adele racked up an impressive fifty million times in 48 hours, averaging one million hits an hour with a peak of 1.6m. Justin Beiber's 'Sorry' video paled in comparison, gaining only twenty million hits in it's first 48 hours.

Beiber's debut was the third-largest music video debut of 2015 while Adele's release was the "biggest debut of any video on YouTube in 2015" and "one of the most-watched music video debuts of all time", according to YouTube.

'Adele Hello' was YouTube's top search on Friday and Saturday after the video's release.

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