Music: Only One Flo (Part 1) by Flo Rida **
Anybody who doubts the enormity of this rapper in his native land should remember that he was responsible for the biggest selling download in US history. For the record, Low, with a little help from T-Pain, racked up 5.2 million sales -- bulldozing aside the other biggies, Gaga, Perry and Black Eyed Peas.
Low is the sort of song that mops up rap fans as well as those who hate the genre. Like most of his output, it's ostensibly a party tune, a Fiddy-lite number with an insidious power to lodge itself in your brain. The fact that it's not a very good song makes its sales achievement all the more remarkable.
In fact, you will have difficulty finding anything of artistic merit in the Floridian's back catalogue. There's a shallowness to the man's music that seems to be heightened by the high-gloss production from a long line of studio hands.
This album -- a slight, eight-track collection clocking in at just 27 minutes -- sees Flo Rida embrace club land. When one considers that he has ransacked Eurodisco before -- step forward Eiffel 65 -- it seems fitting that he has teamed up with the ubiquitous French house producer David Guetta. The resulting track, Club Can't Handle Me, is probably the best thing here, even if it sounds like any number of house-oriented pop songs doing the rounds. Increasingly, when thinking of Guetta, it's difficult not also to think the words "emperor" and "new clothes".
Don't investigate Flo Rida for any scintillating lyrical nuggets -- Kanye he ain't -- but if booty-appreciation anthems are your thing, you won't be left wanting.
If the guy had lyrical and musical nous to match his libidinous desires, we'd be in album-of-the-year territory.
T-Pain pops up frequently and, somehow, manages not to be quite as irksome as we've come to expect. Thank heavens for small mercies. Elsewhere, The Saturdays make a surprise appearance -- that'll help him out with the tween market, so.
As this titles hints at, there will be a follow up album -- Only One Rida (Part 2) will surface next year. Don't hold your breath.
Burn it: Club Can't Handle Me