Season of schmoozing and boozing kicks off
And they're off! More than 7,500 glasses of Moët were drained, 30,000 square feet of red carpet trampled on, and hundreds of designer frocks photographed during the course of the 73rd Golden Globes.
The winners and losers may be waking up with sore heads this afternoon but they will have to galvanise themselves for even more schmoozing and boozing as awards season continues apace.
The Globes act as a very glamorous starting pistol with runners and riders jumping on a PR carousel of photocalls, Champagne receptions, roundtables and TV interviews before the Oscars come calling. Make no mistake, surviving La-La Land's awards season takes plenty of stamina.
Here are the key dates for your awards season calendar:
January 14 - Oscar nominations announced
January 23 - Producer Guild Awards (PGA)
January 30 - Screen Actors Guild (SAG) Awards
January 31 - Art Directors Guild (ADG) Awards
February 6 - Directors Guild Awards (DGA)
February 13 - Writers Guild of America (WGA) Awards
February 14 - Bafta Awards
February 15 - Grammy Awards
February 23 - Voting closes for Academy Awards
February 27 - Independent Spirit Awards
February 28 - 88th Academy Awards