Word of mouth sees Cardboard Gangsters gross increase 80 per cent in one week at Irish box office
Gritty drama Cardboard Gangsters looks set to become the biggest Irish film of the year following its second successive weekend at the box office.
The movie grossed €78,000 across 47 Irish cinemas over the weekend and charted at number three behind blockbusters Transformers and Wonder Woman.
The film has also been doing well in Northern Ireland, with its total gross on the island of Ireland standing at €192,000, according to the Irish Film and Television Network.
While most films witness a decline in their gross the second week after being released, Cardboard Gangsters increased by 80pc.
The flick was an early success with critics and took home the award for Best Film at the Manchester International Film Festival.
It has been boosted by positive word of mouth, with another 10 cinemas due to screen the film from next Friday.
Cardboard Gangsters tells the story of a young man named Jay (John Connors), a low-level drug dealer from the Darndale area of north Dublin.
When his welfare is cut off he decides it is time for him and his gang to enter the big league so they can live the lavish lifestyle enjoyed by all the top crime bosses.
Jay's ambition does not go unnoticed and he soon attracts the attention of a local big player, sending him down a violent and bloody path.
Former Love/Hate actor Connors said he was not surprised by the film's success.
"I knew it would do well in England," he told the Herald.
"It's been accepted by foreign audiences and I think there is a real audience back in Ireland for it."
"I don't think we do enough gangster films and it's not a typical gangster film. It's not a straightforward glorification of the gangster lifestyle," the Dubliner added.