Sky will make new releases from Universal available to rent on the same day as their cinema release.
As the coronavirus crisis grips the world millions are confined to their homes and businesses, including many cinemas, have been forced to shut up shop.
Many studios have postponed the release dates of movies to reduce the impact on box office.
Disney's live action Mulan and Paramount's A Quiet Place: Part II were originally slated to release this month but have been postponed while the newest Bond outing, No Time To Die, will now release in November rather than April.
However, NBCUniversal yesterday announced that it was taking a different approach. by releasing upcoming new releases, and some recent releases, online at the same time as the big screen.
In Ireland and the UK, Sky is partnering with NBCUniversal to provide the titles for rent to customers via its Sky Store service.
DreamWorks Animation's Trolls World Tour will be the first new release to be made available online on the same day as its theatrical release on April 6.
Also, on Friday, recent releases The Hunt, The Invisible Man, and Emma will also be available on-demand on Sky Store.
It will be the first time that customers will be able to rent NBCUniversal movies as soon as they land in theatres.
Netflix has released some of its original movies, including The Irishman and Roma, on the big screen for limited runs prior to appearing on the streaming service.
Families with children who are also Sky customers will also welcome the arrival of YouTube Kids and Disney+ to Sky Q in the coming weeks.
Sky is also making Sky Go Extra available to all customers for free so that families can access Sky TV on three screens at the same time and all calls to Irish and international landlines and mobiles will be free for Sky Talk customers for a month.