Tuesday 17 September 2019

More than 70,000 sign petition over Disney’s ‘hakuna matata’ trademark ahead of Lion King release

A scene from Walt Disney’s 1994 film The Lion King (United Archives/IFTN)
A scene from Walt Disney’s 1994 film The Lion King (United Archives/IFTN)

Sherna Noah

More than 70,000 people have signed a petition urging Disney to drop its trademark of the Swahili phrase hakuna matata, as it prepares to release its remake of The Lion King.

The phrase featured in the original 1994 film and was the title of the song, by Sir Elton John and Sir Tim Rice, from the movie.

The row has erupted months before the new film, with Beyonce and Chiwetel Ejiofor among the voice cast, opens in cinemas.

Disney first applied to trademark the phrase in 1994 and it was later registered for clothing.

The petition states: “‘Hakuna matata’ is a Swahili language phrase from East Africa; translate, it means ‘no trouble’. The word ‘hakuna’ means ‘there is not here’ while ‘matata’ means ‘problems’.

“Hakuna matata has been used by most Kiswahili-speaking countries such as Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique, and the Democratic Republic of the Congo.

“Disney can’t be allowed to trademark something that it didn’t invent.

“While we respect Disney as an entertainment institution responsible for creating many of our childhood memories, the decision to trademark ‘hakuna matata’ is predicated purely on greed and is an insult not only the spirit of the Swahili people but also, Africa as a whole.”

It is understood that the trademark is intended to prevent others from creating products that could be misrepresented as relating to The Lion King,  and does not prevent others from using the term in other contexts.

Read more: WATCH: First trailer for Disney's live action Lion King starring Beyonce and Donald Glover

Everything you need to know about the new Lion King film

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