Men's Rights Activists have called for a boycott of action flick Mad Max: Fury Road because they deem it a "feminist piece of propaganda posing as a guy flick".
Aaron Clarey, writing on ReturnofKings.com, claims he had intended going to see the post-apocalyptic actioner thanks to the promise of "explosions, fire tornadoes, even the symphonic score surrounding Fury Road’s first trailer".
He added, "It looked like a straight-up guy flick. No fucking around."
However, many reviewers have noted that Charlize Theron's character Furiosa is as important a lead as Mad Max (played by Tom Hardy) and indeed gets just as many, if not more, fight scenes and certainly more dialogue than the monosyllabic Max.
This does not sit well with Clarey.
"Charlize Theron kept showing up a lot in the trailers, while Tom Hardy (Mad Max) seemed to have cameo appearances," he wrote in his blog.
"Charlize Theron sure talked a lot during the trailers, while I don’t think I’ve heard one line from Tom Hardy. And finally, Charlize Theron’s character barked orders to Mad Max. Nobody barks orders to Mad Max."
Clarey went on to say male viewers are "being insulted AND tricked into viewing a piece of American culture ruined and rewritten right in front of their very eyes."
The film he cites as "piece of American culture" is actually written and directed by Aussie George Miller (who wrote and directed the first three films which were filmed in Australia and starred Aussie Mel Gibson). Mad Max Fury Road was filmed in Namibia and Australia, stars British actor Hardy and South African Theron.
Whilst Clarey has his supporters, his comments have also provoked a backlash from both men and women.
A sequel being released 30 years after its predecessor must be something of a record. But in fairness to George Miller he's been planning this film since 1988. In the original Mad Max, a transgressively violent dystopian thriller, Miller and Mel Gibson had made their names telling the story of Max Rockatansky, a motorcycle cop adrift in post-apocalyptic Australia. Released in 1980, the film was dismissed as tasteless schlock by critics but would soon become a cult classic, and it spawned two sequels, Mad Max 2 (1981) and Mad Max: Beyond Thunderdome (1985).