Entertainment boss Simon Cowell has already conquered the worlds of tv and music, and now he intends to branch into films.
The 55-year-old X Factor chief and his company Syco are planning a range of music-based movies, potentially rolling out up to ten projects before 2016.
Inspired by the resounding success of songs like ‘Let It Go’ from Frozen and ‘Happy’ from Despicable Me 2, Cowell has his sights set on a new way of music promotion.
“Films are a great vehicle for breaking records,” he told the Sunday Mirror. “Using Frozen as an example - the movie pushed the music and the music enhanced the movie. I think that’s how that’s how we’re going to work.”
“These musical animations are doing great box office, From a record label standpoint, we’re always looking for different ways to sell music and to do it in a cool way.”
The mogul is said to have been spurred on by the massive success of One Direction’s ‘This Is Us’.
The documentary about the phenomenally successful boy band grossed over €59 million, so we should not be surprised if Simon uses the five-piece band as a guinea pig for his new music/movie crossover.
“This is something we dreamed of doing, but the music has to be current,” he has said.
His first project will be to team up with Australian animation and visual effects studio Animal Logic - the company behind the Lego movie and Happy Feet - to bring back Betty Boop.
The Betty Boop character, a 1920s-style flapper with a distinctive curly haircut and high-pitched voice , first appeared on screen in the 1930s and starred in more than 100 cartoons.
“Betty is an icon and one of the biggest stars in the world,” Simon previously stated. “I’m thrilled to be working with her, but I think she could be the biggest diva of them all!”