Kevin Smith has premiered his latest movie at the Sundance Film Festival and sold it to the highest bidder - himself, for 20 dollars.
Kevin had indicated he would auction off distribution rights to his fundamentalist horror film Red State after its Sundance premiere on Sunday night, and he brought up the movie's producer, Jonathan Gordon, to handle the sale.
Gordon told the audience the bidding was open, Kevin offered 20 dollars, and his producer proclaimed the film sold.
The auction was a stunt to emphasise Kevin's real plans - to release Red State himself, without the tens of millions of dollars in marketing money that Hollywood pours into its releases.
Kevin says he will take the movie out from city to city beginning in March.