James Bond is to swap his trademark Martini for a beer in the new 007 film.
Instead of taking a sip of "shaken not stirred" Martini, Daniel Craig's spy will take a gulp of Heineken in "at least one scene" in Skyfall, industry magazine Ad Age reported.
Daniel as Bond will also star in an ad for the beer and Bond images will feature on Heineken packaging.
Heineken USA chief marketing officer Lesya Lysyj said Bond was "a perfect fit" adding that he is the "epitome of the man of the world".
Daniel, Dame Judi Dench, Naomi Harris, Javier Bardem and Berenice Marlohe star in the new 007 movie, currently in production, and being directed by Sam Mendes.
It's thought that Adele could record the new James Bond theme tune.