Film buyers fooled by Sony's 'The Girl with the Dragon Tattoo' DVD joke
Sony Pictures have designed their 'The Girl with the Dragon Tattoo' DVD to look like a pirate copy of the film, much to the horror of DVD renters.
The DVD of the American remake of 'The Girl with the Dragon Tattoo' will hit American shelves this week, but those who have got hold of the disk early have had a shock.
The disk has been sent out to shops in its box as a blank home-burned DVD with the title carelessly hand-written in a black permanent marker.
One commenter posted on the film forum MidWest Tape this week: "I almost had a fit and retuned this to Redbox", referring to the American rental service.
Redbox have had to post a warning message to renters in response to the confusion on their website:
"NOTE TO RENTERS: The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD."
Sony Pictures have confirmed that they designed the DVD themselves, to reflect the hacker theme of the movie, and perhaps also to highlight the growing problem of pirate copying.
The Girl with the Dragon Tattoo is a remake of a 2009 Swedish film based on the feted novel by Stieg Larsson. The film stars Daniel Craig and Rooney Mara and is out on DVD in the UK on 23 April.