Cost of cinema 'puts off filmgoers'
The high cost of a trip to the cinema is the main reason putting people off going to see films, according to a new poll.
A YouGov study, which questioned more than 5,000 people, found the average moviegoer spent £7.85 on top of their ticket with most of that money going on food, drink and parking.
The figures get worse for families, with film fans with two children spending £9.76 on average and those with three children forking out £11.96.
Almost half (46%) of people who said they did not go to the cinema said the cost was the main reason, though 30% cited the rise of on-demand home cinema which meant they could watch films in the comfort of their own homes.
YouGov's Vidisha Gaglani said cinema faced challenges on "a number of fronts" but was "a tough beast".
She said: " Piracy and torrents of new movies are rife, television has arguably never laid down such a cinematic challenge, and squeezed film financing has led to more sequels and arguably less variety.
'While cost keeps many people away from the pictures, it should be remembered that people go to the cinema because of the experience as much as they do because it is a practical way to see a film. While some of this is due to the screen size and ambience, a large part of this can be attributed to the novelty of snacks like popcorn and hotdogs that are associated with the cinema experience."