Celebrity Big Brother has sent rentals of films starring this year's housemates soaring.
Nick Broomfield's 1995 documentary on Heidi Fleiss: Hollywood Madam experienced the highest surge in DVD rentals compared with any other contestant, with a 2,950 per cent hike, according to online DVD and games rental service Lovefilm.
Rentals of DVDs starring housemates Vinnie Jones and Stephanie Beacham also enjoyed a boost.
Hardman Vinnie saw an average increase in demand of 80 per cent across his films Lock, Stock And Two Smoking Barrels, Snatch, Gone In Sixty Seconds, Swordfish, Mean Machine and X-Men: The Last Stand.
Rentals of Stephanie's Hammer horror flick Dracula AD 1972, starring Christopher Lee and Peter Cushing, increased by 111 per cent.
Meanwhile, deeply religious Hollywood actor Stephen Baldwin saw rentals of 1995 hit The Usual Suspects soar by almost 60 per cent.
Ivana Trump's cameo in 1996's The First Wives Club, in which she imparted the wisdom: "Remember girls, don't get mad, get everything", saw rentals shoot up by 22 per cent.
The only Hollywood contestant not to see an increase was singer Sisqo, whose 2001 film Get Over It saw a 4.3 per cent fall in demand, Lovefilm said.