Ghostbusters star Dan Aykroyd has unveiled his plans to take the franchise in a whole new direction, with multiple spin-offs on both the big and small screen.
The 62-year-old actor was mobbed by fans dressed as Ghostbusters as he attended the Opera Gallery in London's Mayfair today to open a new art exhibition featuring his Crystal Head Vodka bottles.
There have been reports that the long-planned Ghostbusters III will now take the form of a reboot featuring an all-female team of spook-catchers.
But Dan, who also co-wrote the first two films, revealed his dream of following in the footsteps of franchises such as Star Wars and Marvel.
He explained: "My whole thinking is Ghostbusters now is, its beyond just another sequel, a prequel, another TV show. I'm thinking what does the whole brand mean to Sony?
"What does Pixar and Star Wars mean to Disney? What does Marvel mean to Fox?
"And all of us on the team now, the executives, the creatives, Ivan [Reitman, the director] and myself. We're thinking what do we build this thing into in the next 10 years?
"Not just another movie or another TV show, but what's the totality of it? The whole mythology from the beginning of their lives, the end of their lives. Ghostbusters at nine years old, Ghostbusters in High School.
"I draw this analogy. We've got the Ecto [the Ghostbusters' car], it's sitting in the garage, it's got the motor out of it, the transmission out of it, the paint's gone, the wheels are gone, it's up on blocks, it needs new electronics, new everything.
"That's what we have to do. The whole vehicle of Ghostbusters hasto be rebuilt. That's the ambitious thinking that's going on now.
"Taking on the model of Marvel, where we take all of the elements that are in this movie and we put them out there as different ideas."
He added: "I think a third movie with females, or a fourth movie with females, is definitely a possibility. We need to write it."
Dan was at the Opera Gallery to meet artists Eduardo Guelfenbein, The London Police and Nick Gentry who have created customised one-off versions of his Crystal Head Vodka bottles to celebrate the launch of the three-litre Jeroboam.
He said: "The whole project grew out of ideas by two artists, myself as a writer and my friend John Alexander who's an oil painter. It really is an artist's bottle, it's a designer's bottle.
"And when we put it out we began to get responses from all over the world on social media, from guys and girls who were just taking it and doing what they wanted with it in terms of their own medium.
"So we thought, 'Let's throw it out to the artistic community in Britain. Let's just give them a head and see what they want to use it for."