Avatar has become the highest grossing film yet at one of Britain's most famous cinemas.
The Odeon in Leicester Square said more than 71,500 tickets have been sold for the Golden Globe-winning sci-fi blockbuster, positioning it ahead of Quantum of Solace, The Lord of the Rings: The Return of the King and Casino Royale.
The London venue has been open to cinema-goers since 1937.
Rupert Gavin, CEO of Odeon and UCI Cinemas, said: "Avatar has a winning combination of spectacular 3D technology and worldwide acclaim.
"And, with awards season just around the corner, we are expecting James Cameron's creation to continue wowing audiences nationwide - propelling it into the record books as it looks set to become one of the biggest films of all time."
The film is in the running for eight Baftas at next month's Orange British Academy Film Awards.
It leads the way in the nominations, alongside British coming-of-age movie An Education and gripping Iraq war drama The Hurt Locker.