Thursday 14 December 2017

Major sponsorship deal boosts Tubridy

Ryan Tubridy
Ryan Tubridy
Ryan with partner Aoibhinn Ni Shuilleabhain


Ryan Tubridy has escaped the axe in a 2fm overhaul by landing a major sponsorship deal for his radio programme.

Head of 2fm Dan Healy has revealed how Tubridy's morning programme, which lost another 7,000 listeners in the latest JNLR figures, will survive the upcoming revamp of 2fm and attracted the big backers.

"We're close to finishing a major deal with a sponsor for Ryan's show which will be worth a big chuck of money," Mr Healy told the Herald.

Although he would not reveal the details of the new deal until it was signed, the comments from the RTE boss came after he denied reports that both Hector and Larry Gogan were being axed in the 2fm overhaul.

But it was Ryan Tubridy who has been coming under the most pressure.

The news of a sponsor will come as a relief to the Late Late Show host who previously said the final decision on his 2fm show, which has an audience of 152,000, would not be his.

"What happens to the show is for someone else to decide. Of course I wish the figures were better.

"But I do love the programme and I think its improving. I am surrounded by good people and good content," he said.

RTE boss Dan Healy revealed last week that any revamp of 2fm would not come until after Christmas.

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