Social media star LadBaby has been pictured filming the Walkers Christmas advert.
He was photographed on set for the crisp company in Harrow, north-west London, wearing a Father Christmas outfit emblazoned with sausage rolls.
LadBaby, real name Mark Hoyle, topped the Christmas singles chart last year with I Love Sausage Rolls, a twist on I Love Rock ‘N’ Roll by Joan Jett.
It follows his 2018 Christmas number one hit We Built This City, an ode to sausage rolls based on Starship’s 1980s glam-rock song.
Hoyle, who is from Nottingham, found fame blogging about his journey from “lad to dad” after the birth of his two sons with wife Roxanne.
He launched a YouTube channel in 2016 to document the pitfalls of fatherhood.