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Inside man: Slick styling advice for the modern age

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zeba.ie

zeba.ie

Ben Affleck

Ben Affleck

Getty Images

Man in Black

Man in Black

Cartier Declaration d'Un Soir

Cartier Declaration d'Un Soir

Nuit d'Issey

Nuit d'Issey

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zeba.ie

In the style of: AW14

Artistic Director at Zeba, Fergus Daly talks us through this season's strong hair looks. "This AW14 there's a strong emphasis on side partings, many variations of which were seen on the runway.

A great formal style is Don Draper-esque slicked hair with a deep side-part, as seen on George Clooney and Benedict Cumberbatch. To modernise this classic look, team it with an undercut.

This season is all about the fringe, with Burberry sending their models out sporting the style. It's flexible and can be worn many different ways, although it may require a little more styling than most men are used to. It's also a great on-trend way to disguise a receding hairline. Ashton Kutcher has been a long time fan!"

How to: avoid cologne overkill

step 1

Choose a scent that suits the event, ie. light and fresh for work, more musky for an evening out. No one needs a full on fragrance in their face on a crammed Luas at 8am.

step 2

How you apply your aftershave is really important. Tailor the amount depending on strength. A little more for eau de toilette (EDT), a lot less for parfum. The more concentrated the cologne, the longer it will linger on...your skin.

step 3

Spray or dab directly on pulse points. Wrists and neck should be enough, these areas emanate heat and release fragrance throughout the day. Our INSIDER picks...

Expert Advice

"The beard is taking a back seat, with next day stubble & clean shaves taking the place of the full beard that has been so prevalent. Longer lengths with a laid-back feel will make a comeback, in a move away from the barber fade which previously dominated the catwalks" says Fergus.

Irish Independent