Sony sells 1 million PlayStation 4 units in first 24 hours
Sony said today it had sold 1 million units of its new PlayStation 4 gaming console in the first 24 hours that it was available in the United States and Canada.
The console, which Sony is counting on to kick-start a revival of its consumer electronics business, went on sale on November 15. It goes on sale in Ireland on November 29 for €400.
Andrew House, the head of Sony Computer Entertainment, the unit of Sony that oversees PlayStation, said in a statement that "sales remain very strong in North America."
"We expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29," House said.
Sony Corp had previously announced it had received more than 1 million advance orders for the console. Still, the initial sales figures are Sony's first salvo in a battle brewing with Microsoft's Xbox One console, which goes on sale November 22 for €400. Sony is also hoping its console can help build a platform for recovery at the Japanese company's money-losing consumer electronics operations.
Sony is aiming to sell 5 million PS4 units by the end of its fiscal year that ends on March 31. Robert W. Baird & Co analyst Colin Sebastian has said he expects 2.5 million to 3 million PS4 shipments in the fourth quarter in North America.