Irish Pokemon Go players rack up big taxi bills to 'catch em all' - taxi firm
It's a global phenomenon - and Irish people are spending hundreds of euro to become 'the very best' at augmented reality game Pokemon Go.
A Dublin taxi company says it has been "inundated" with requests from hunters of the digital monsters for transport around the city to help them "catch 'em all", as the tagline says.
Lynk has claimed that, in one case last week, a Pokemon Go player racked up a fare of €200 in one afternoon trying to track down the fictional creatures.
The company has now launched a Pokemon Go tour service in an attempt to cash in on the popularity of the Nintendo-developed game, which sees players travel to real-world locations to catch characters.
Lynk said it was offering a fixed fare of €30-an-hour, so players can travel around the city and catch the creatures.
"Ever since Pokemon Go launched in Ireland, we have had customers playing the app in the back of our cars on a daily basis," driver Pat McCarthy said.
Such is the game's popularity that Irish start-up Mawla launched a map-based app last month which shows users where they can find Pokemon in areas around the country.