First episode of Love Island was most-watched ITV2 programme ever
This year’s series is already heating up.
Love Island’s launch episode has scored the highest viewing figures ever for ITV2, according to consolidated data.
The first programme of the new series, which aired on Monday June 4, had a consolidated audience of 4.1 million after seven days, and a share of 18.5%.
The consolidated data includes those who tuned in to watch the show in the seven days after the programme first aired.
Compared to last year’s equivalent episode, the new series’ opener was watched by 2.1 million more viewers.
ITV said the episode had the biggest audience on a digital channel since the London Olympics on BBC Three in 2012.
The broadcaster also said that the show, which aired from 9pm until 10.35pm last Monday, was seen by a further one million fans on non-TV devices, in addition to the 4.1 million.
The overnight ratings for the show have remained steady in the week and a half since the fourth series kicked off.
Last Monday’s launch was watched by 2.9 million in the overnight ratings, and the most recent episode – which aired on Tuesday – drew an average overnight audience of 2.8 million.
Love Island, which sees hopeful singletons live together in a Spanish villa for weeks on end in order to find love and win a cash prize, has become a hit in recent years for the channel.
The latest episode saw tensions reach fever pitch in the sun-soaked villa, as contestants Rosie Williams and Adam Collard had a row, as did Eyal Booker and Alex George, who are both competing for newcomer Megan Barton Hanson’s affections.
Love Island continues at 9pm on ITV2.