Heineken Sound Atlas brings Berlin to Longitude
Heineken has just launched new music platform Sound Atlas, which aims to bring ground-breaking music from all over the world to music events, festivals and pubs across the country.
First stop is Longitude this weekend (Friday July 18 - Sunday 20) at Marlay Park in Dublin.
According to Heineken, music scenes in cities including New York, Paris, Tel Aviv and Tokyo will be infiltrated and music fans will engage in "evolving immersive experiential and digital experiences".
The accompanying Sound Atlas documentary series kicks off with a stop in Berlin (see video below) where some of the city's top music-makers, DJs and promoters talk business.
Irish export, Mano Le Tough, Berlin nightlife legend Conny Opper and key figures from Berlin’s music scene reveal insights into Berlin's unique music culture.
A novel twist means viewers can choose the direction the documentary takes - with choices including ‘Day’ V’s ‘Night’; ‘Street Art’ V’s Design’ and ‘DJ’ V’s ‘Promoter’.
Sound Atlas will be kicking off at the Longitude festival at Marley Park this weekend giving music fans the chance to experience Berlin's music scene and culture within the Sound Atlas structure.
Over the weekend, Heineken will also be offering one festival goer the chance to enjoy a real life Berlin experience.
In addition to Sound Atlas, the Heineken Music Stage will play host to Bondax Bonobo, Cyril Hahn, Elliphant, Joey Badass, John Talabot, Julio Bashmore, Koreless, Krystal Klear, Kyla La Grange, Le Galaxie, New Jackson, Roosevelt, Say Lou Lou, Snakeships, Talos and Tourist.
Music fans can join in the conversation by following @Heineken_IE and searching #SoundAtlas for exclusive behind the scenes content, live festival updates and prize giveaways.