The three finalists on Dancing With The Stars will waltz away with a very generous cash prize for reaching the show's final.
The finalists are set to net €24,000 each as the series draws to a close.
Kerry GAA star Aidan O'Mahony and actresses Denise McCormack and Aoibhin Garrihy will fight it out for the glitterball trophy at the Ardmore Film Factory in Bray this Sunday.
However, the trio are already winning in the financial stakes, given the tidy pay packet offered to those who remain in the show the longest.
They have picked up a reported €1,800 each a week for managing to survive elimination on the tough dancing show, which is expected to return for a second season.
They also earned more than €6,000 for the first two shows, when there was no eliminations.
Yet, given the huge amount of time involved in appearing on the show and the physical toll it takes on the celebrities, it is money well-earned.
Shinawil producer Larry Bass believes all 11 celebrities will have benefitted greatly from the "star power" of just appearing on the programme.
The show has been a big hit for RTE even though the ratings have fluctuated over the course of the series.
The first episode, which aired in January, pulled in ratings of 645,000, while Sunday night's semi-final secured an average audience of 545,000.
An RTE spokesperson said it remains one of its top-rated shows and, while the number of people tuning in may have fluctuated, the audience share has remained consistent.
"The series has been on air over the past 11 weeks and has generated an average audience of 575,000 and 40pc share over the course of the 11 episodes," a spokesperson said.
"There will naturally be some fluctuation in figures from week to week, and audience figures in January are generally bigger compared to those in March.
"However, the show's figures are up this week for the third week in row as we head to the show's dramatic final this Sunday night," the spokesperson added.
Mr Bass said he believed that Dancing With The Stars had deeply affected the lives of Irish people.
"We have had celebrity shows in Ireland but nothing that has impacted or touched a nation as big as this one," he said.
Mr Bass added that the show had helped boost the popularity of some of the contestants.
"Hughie Maughan, who was on a UK show, he was really unknown beforehand. Along with Kelly Mongan he's now probably the best-known Traveller in the country," he said.
"He's probably done more for the sales of fake tan than anyone else."